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Lesson 1 = Introduction to SEO
Definition of Search Engine
Compatibility
What is Search Engine Optimization?
- The TITLE Element
- The
META
Description Tag
- The
META
Keywords Tag
- The Alt IMG Attribute
- Text Links
- Keyword-Rich Body Text
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Lesson 2 = Search Engine Basics
- Search Engines and Directories
- Important Search Engines and Directories
- Paid Submission and Pay For Performance Search Engines
- Who Owns Who?
- Who Powers Whom?
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Google Page Rank
- Assignment 1
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Lesson 3 = Keyword Research
- What is Keyword Research?
- Why is Keyword Research So
Important?
- Before You Start
- Assignment 2
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Lesson 4 = Title and
META
Tag Creation
- The TITLE Element
- The
META
Description Tag
- The
META
Keywords Tag
- Create Your Own
- Tailored TITLE and
META
Tags
- Unsupported Characters
- Assignment 3
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Lesson 5 = SEO Copywriting
- Text Heavy Home Page
- Keyword-Rich Text
- SEO Copywriting
- Speak to Your Audience
- Use Easy to Understand Language
- Build Your Copy Around Your
Keywords
- Keyword Integration
- Assignment 4
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Lesson 6 = SEO Integration
- Putting it All Together
- Target Keyword Phrases
- Optimized TITLE Tag
- Optimized
META
Description Tag
- Optimized
META
Keywords Tag
- Optimizing an Un-optimized
Page
- Integrating Optimized Title
and
META
Tags
- Integrating Optimized ALT
IMG Attributes
- Optimizing Page Text
- Integrating a Call to Action
- Assignment 5
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Lesson 7 = Search Engine and
Directory Submission
- Before You Begin
- Pre-Submission Checklist
- Site Submission Spreadsheet
- Rules of Submission
- Submitting to Directories
- Submitting to the Yahoo!
Directory
- Submitting to Open Directory
- Paid Submissions
- Lists of Other Search Engines
and Directories
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Lesson 8 = Search Engine Spam
- The Definition of Search
Engine Spam
- Examples of Search Engine
Spam
- Black Hat” vs. White Hat
Search Engine Optimization
- Why Spam is Unnecessary
- SEM Industry Standards
- Search Engine Guidelines
- How to Report Spam
- How to Avoid Spamming the
Search Engines
- Build Sites for Visitors Rather than Search Engines |
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Lesson 9 = SEO Reporting and
Conversions
- Measuring SEO Success
1. Track your site’s search engine rankings
2. Track the amount of traffic your site is receiving
3. Track the number of returning visitors to your site
4. Track the number of sales / conversions your site receives
5. Track the link popularity of your site |
Note : One live project will
be assigned to every candidate during the course.
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